LinkedIn has been around for a while now, so we won’t bore you with all the obvious optimization LinkedIn tips.
Yes, you should have a high-resolution profile image. Of course, you should write a compelling summary. Without a doubt, list all your relevant job experience. However, let’s go deeper…
Below, we outline pivotal LinkedIn tips and tricks you’ve (likely) never heard before. These tips have the potential to grow your brand, boost sales, expand your connections, and accelerate your career.
Top LinkedIn Tips To Implement
1. Bump Up Your LinkedIn Social Selling Index
Have you heard of LinkedIn’s Social Selling Index (SSI)? If the answer is “no,” don’t worry—plenty of people have no clue this tool even exists.
You can find your SSI in the LinkedIn Sales Navigator. It measures your social selling skills and execution by looking at 4 primary components:
- Establishing your professional brand: Complete your profile. Fill out every single thing on the page. Summary, experience, education, groups, recommendations, skills—everything. Next, start regularly posting engaging posts and publishing LinkedIn articles.
- Finding the right people: LinkedIn wants to see you using Lead Builder to find people. They also want to see you saving leads—saving leads lets them send you insights so that you can take action.
- Engaging with insights: LinkedIn wants to see you engaging on the platform and following their recommendations. Sometimes, the platform will prompt you to update part of your profile or to publish a post. Follow these suggestions, and LinkedIn will be happy with your effort. Also, ensure you answer all your messages. Even if it’s for a job you don’t care about, at least mark the box “Not interested” to show LinkedIn that you’re active and playing a part in the community.
- Building relationships: There’s a right way and a wrong way to go about building your connections on LinkedIn. The wrong way is to start blasting anyone and everyone with a connection request. The right way is to be thoughtful about who you connect with and to send personal messages in your connection request. LinkedIn wants to see a high acceptance rate for your connection requests, meaning most people are connecting instead of rejecting.
Each of these components is worth 25 points, so your SSI score can be as high as 100. Why does this seemingly arbitrary score matter?
Well, LinkedIn cares. Whether they admit it or not, LinkedIn is factoring this score into how well the algorithm works in your favor.
Improve your score, and LinkedIn will show your content to more people. The platform will also recommend your profile to more job recruiters and those looking to network with new individuals.
In short, if you do what LinkedIn says and boost your SSI score, you’ll do better on the platform.
2. Explore Job Transitions with Career Explorer
Another tool most users are unaware of is Career Explorer. Career Explorer helps you uncover potential career paths and real job titles based on your skills. Here’s how to use it:
- Select Your City: Choose where you live or work.
- Enter a Job: Select the job you’re interested in.
- Analyze Skills and Skills Overlap: Look at what skills are necessary for the job. Then, look at the skills overlap between your selected jobs to see what skills you have already and what you need to build to transition.
- Find Jobs and Connections on LinkedIn: Click to find current job openings for those positions, or find potential connections with those job titles on LinkedIn.
3. Engage with Every Message, Job Request, and Connection Invite
LinkedIn wants to see you engaging with the platform. If a salesperson or recruiter uses InMail credits to send you a message, LinkedIn wants to see you answer—even if the answer is “no.”
Whenever you get a job request or connection invite, answer it. If you’re not interested in the job, politely decline the request. If someone sends you a connection invite, don’t let it sit unanswered in your “My Network” tab. “Ignore” or “Accept” it.
When you engage with the community on LinkedIn, LinkedIn boosts your profile. You now get more reach, more connection exposure, and more profile visits.
Don’t believe us? Try it for yourself.
Post consistently on LinkedIn every day for a month. Finish each day at inbox zero—no unanswered invites, no unanswered messages. Watch your LinkedIn performance head up and to the right.
4. Capitalize on Your Cover Image Real Estate
Most LinkedIn users understand the value of a good profile image—it’s the first (and often only) thing people will see on the platform. Whenever you’re publishing posts, liking, or commenting, other users see your headshot.
However, the cover image is the next best piece of real estate. It’s the first thing (even before your profile image) users will see when they visit your profile page. It takes up an incredible amount of real estate at the top of your page, but many people fail to take advantage of it.
At the bare minimum, change it to something that represents you. Anything is better than the default image that screams, “I don’t care.”
If you really want to kick things up a notch, add some design and a call to action (CTA) to your image.
5. Search Like a Pro
LinkedIn’s search abilities are robust if you know how to use them. You can use quite a few modifiers to narrow down your search and find exactly what you need.
Here are a few:
- Quotation Marks: Find an exact phrase by putting quotation marks around your words. For example, “Founder.”
- AND: Type “AND” in all capital letters between two or more terms to search for profiles that include multiple terms. For example, “Founder” AND “Tech.”
- OR: Type “OR” in all capital letters between two or more terms to get results from profiles with either term. For example, “Founder” OR “Entrepreneur” OR “Co-Founder.”
- Parentheses: If you want to get really fancy, you can combine modifiers to narrow down your search. For example, Founder AND (“Tech OR SaaS”)
- NOT: Type “NOT” in all capital letters before the terms you want to be excluded. For example, “Founder” NOT CEO.
Read More: https://foundr.com/articles/social-media/linkedin-tips