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10 Job Posting Secrets to Attract Top CRE Talent

If you’re looking for job posting tips to ensure your CRE job post brings in only the most qualified candidates, then this is for you. Because it’s a crowded job market out there. And hiring the wrong person can cost you. Unlock the secret to strategic job posting with the tips we reveal below.

It all starts with creating the right job post. But most companies have to revise their job posting after publishing it. Why? Obviously, they didn’t get it right the first time. And apparently, they weren’t attracting the right talent.

So, here are 10 tips to nail that job listing and get resumes only from the most qualified and talented leads out there. Every one of them is guaranteed to improve the quality of your results.

1. Write Clearly.

Now is not the time to use fun buzzwords that don’t tell prospects much about what is actually required for the position or what the role entails. Be clear, concise, and descriptive. Looking for someone with experience in multi-family? Then state how important this point is.

2. Include Compensation.

It’s the elephant in the room. No one wants to list salary specifics. Yet it’s the #1 most important distinguisher to serious job applicants. So at least state a clear range and what the benefits entail. Of course this is all negotiable. But list some numbers to filter out candidates who would be a waste of your time.

3. Create an Employment Value Proposition.

What is an employment value proposition (EVP)? In short, it’s the sum total of the value that your organization can provide to potential employees. Everything that makes your organization an attractive place to work – from the salary to workplace culture to employee development and team building opportunities – your EVP is a statement that attracts qualified professionals of similar personalities and value sets.

It’s one of the most overlooked job posting tips, but including a clear EVP will automatically draw the right kind of candidates and convince them of the value of committing their time and energy to your team.

4. Help candidates Self-Assess.

Think about it. If you give candidates the right tools within the job posting to assess their fit, you avoid having to filter out unwanted resumes later on. A good job posting saves resources for both your company and the candidates by giving specific markers to gauge if they are a good fit or not.

5. Use the Right Keywords.

Everything is all about the algorithms these days. Technology has reshaped CRE as well as the way we find CRE professionals. If you want your advertisement for this job to land in front of the right people, make sure it corresponds to the same keywords your ideal candidate is searching right now. All the other CRE job posting tips are worthless if your ad doesn’t get seen by the right people.

6. Ask for Help from a Similar Employee

No one ever thinks of this. But why not get help writing the job post from someone already working in the same role or who has the same basic skill set? Ask them to think about what attracts them and what to include in the post. Because they’ll know more than anyone what skills are needed.

7. Format.

Break up text blocks by using sub headers and only 1-3 sentences per paragraph. Clearly define the sections, and consider adding translations for diversity.

8. Prioritize Company Culture/Personality.

Among the most important job posting tips is that new hires who are a good cultural or personality fit tend to perform better than those with the right skills. The saying goes, hire for attitude, train for skills.  Put your company vibe out there in the job post and be specific about the kind of personality that will fit best. Your vibe will attract your tribe.

9. Include Multimedia.

This isn’t just a job description. It’s an advertisement meant to motivate and attract the right talent for your opening. Include eye-catching graphics and video to show off perks and employee experiences. Images of the property and team consistently rank among the top factors candidates look for in a new job.

10. Talk About Onboarding.

It might seem like jumping ahead in the process, but candidates who are committed to success want to know they will be appreciated and fully utilized. In the job posting, include information about your onboarding and new-hire integration process.

In all of these, remember that you can spend the time sorting through and screening dozens of resumes to find one or two worth interviewing – or you can spend that time crafting a strategic job post that will self-screen and automatically bring the right candidates to you. Starting your hiring search right is up to you.

Sources:

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5 More Ways to Optimize Your LinkedIn for CRE

If you want to optimize LinkedIn for CRE jobs and trick out your profile to have the best chance for getting hired, then stay tuned. The five tips we discuss below are sure to get the attention of hiring managers and immediately impress upon them your worth within your target field.

This is Part 2 of a series on LinkedIn optimizations, so be sure to check out Part 1 here.

We’ve already seen how important it is to:

  • Optimize your headshot
  • Craft an attention-getting headline
  • Write the perfect summary
  • Network within the LinkedIn community
  • Categorize your profile properly
  • List out all your qualifications
  • And choose the right keywords to be found

But now, we’re going to go a bit deeper and discover even more ways to optimize LinkedIn for CRE jobs that are waiting for someone just like you.

So, without further ado, let’s dive right in and learn how to make your LinkedIn profile shine!

1. Architect Your Profile

Obviously, your profile will be read from the top down. Hiring managers will start at the top, skimming more and reading less as they work their way to the bottom. You probably already thought of that, right?

But what you likely did NOT know is that the LinkedIn algorithm also reads from top to bottom! This means it’s doubly important to architect your profile with this in mind. So, map your content! Frontload the most important keywords to the top as much as possible.

When it comes to education, skills, and certifications, remember, the higher the better. You should always list your most important and relevant items at the top of their respective sections. Not only are hiring managers more likely to notice and actually read them, but LinkedIn will place more emphasis on them in search.

2. Personalize

Yes, you’re already personalizing your profile by putting in your education and work history, right?

But personalization can go even deeper on LinkedIn. Stand out by paying attention to a few little details that really add up:

  • Don’t just let LinkedIn pick the URL for your profile. Make your name more easily searchable by putting it directly into the URL. For example: www.linkedin.com/in/carlyglova
  • Include your birthday. No, you don’t have to give away your age by including the year. But at least select the month and day.
  • Don’t forget to add your interests and hobbies. This makes you more personable and likeable.

3. Post Smart

There’s more to optimizing your LinkedIn than just your profile. Posting is also a great way to be discovered, too. But you’ve got to understand the LinkedIn algorithm to do it right.

Don’t just share a link, add some commentary that gets some engagement. Use hashtags when relevant, and it’ll get in front of more people.

Share text-based or image-based posts more than link-based. If you want that CRE hiring manager to notice your profile faster, get her commenting on your quality graphic of Q3’s numbers or your clever insight on where multi-family could be headed next year.

Know when to share. It makes sense to share when there are eyes to see it. And those times are usually late morning, mid-afternoon, and early evening. This is true in CRE and just about every industry. And post frequently, but not too often. About once per work day is a good rule of thumb.

Be social. Like people’s comments, reply, and mention companies and connections.

4. Don’t Forget Contact Info!

It goes without saying that the most important part of your efforts to optimize LinkedIn for CRE job opportunities is getting contacted.

But don’t rely on just LinkedIn messages. You might not see them in time. And there are many people who just don’t use them, especially if they’re not already connected to you. Understand how hiring managers and recruiters work – they would much rather call you. So don’t be shy! Include your work number, your cell number, and your email address.

5. Beef Up Work History

Last, but not least, let’s dive deeper into your work history. If you want to truly optimize your LinkedIn profile to be found and land the interview, it’s not enough just to list your former titles and company names.

  • Include verbiage from company websites for each company you’ve worked with.
  • Write out a thorough description of each role you’ve held.
  • Upload media such as videos, blog links, slides, and photos to demonstrate your work product and show more about the companies you’ve been a part of.

The more you tell the story of your career and unique value proposition in CRE, the more likely your LinkedIn profile will find its way into the right hands. Follow each of these strategic steps to fully optimize your LinkedIn and land the CRE job you want.

Sources:

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discover your passion

Discover Your Passion by Answering These Simple Questions

In 2016, I started a new job, in a new town, with a new car, and I was on top of the world.

All my goals seemed to have fallen into place. I had the opportunity to build relationships with a new group of leaders, I had more autonomy over my work and full access to the senior leadership team. Not to mention a hefty bump in salary.

But about a year in to this position, I stopped feeling the high that brought me to that role in the first place. I enjoyed the work I was doing; it was challenging and rewarding. I liked many of the people I worked with (okay – some of the people). So what was missing?

Challenging work and a good team weren’t enough for me anymore. The missing piece was passion. I didn’t feel anything for the work the way I did in my previous position.

Then I remembered something my mentor told me, “things come into your life for a reason or a season.” Was my season up? Was I meant to do something more with my life? But what?

I started doing some research on purpose and passion. I listened to audiobooks on my commute and read articles on my lunch break. The resources all pointed to similar things: asking ourselves deep, thought-provoking questions.

These questions are designed to make us pause and think deeply about the answers. We don’t often give ourselves the luxury of time and solitude to figure things out. But when we do, we have the power to transform our lives.

Discover Your Passion

Here are the seven questions I asked myself to discover my passion:

1. What makes you forget to eat and pee? In other words, what do you get so lost in that you lose track of time?

Often, the answer to this question comes in the form of a hobby or activity. It doesn’t have to be something we are currently doing; it can be something we did in a previous job or before we had kids. Think about something you could do for hours, that when you look at the clock, you can’t believe how much time has passed.

For me, the answer to this question was creating. Creating in the form of PowerPoint presentations, writing articles, making flyers, documents, posters… Anything that tapped my creative side and put my ideas to paper.

Read More: https://www.brightspacecoaching.com/blog/find-your-passion

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Proven Principles to Achieve Career Success Without Sacrificing What Matters 

Maybe you’re an up-and-coming CRE professional, and you want to make it big. But you’ve also got personal values and family priorities you don’t want to sacrifice. If that sounds like you, read on.

Most people will tell you that you can’t have career success with sacrifice. And to an extent, that’s true. But how much sacrifice? And what has to go?

To be successful in any career, including commercial real estate, do you really have to work 80-hour weeks and skip your kid’s play?

Put simply: NO!

There’s an interesting interplay between success and fulfillment or well-being. Because being successful can certainly make you happier and open up greater options for self-care and fulfillment. But if you achieve this career success without staying true to yourself and holding onto family and things that matter, well, then it can actually hurt your well-being.

That said, there’s also the matter of how you look at sacrifice. In other words, is it really a sacrifice to stay home reading good business books than stay out late partying with friends? Or is it a smart investment in yourself?

See, the way you look at success and sacrifice helps you better understand that many things people feel frustrated over having to sacrifice are really just smart moves and wise investments. And with that perspective, you could say you really can achieve career success without sacrifice.

But on the other hand, if you never see friends, or if all you ever do is spend time on career advancement, then your personal and family life will suffer. So, of course, balance is crucial.

With that in mind, here are a few tried and true principles to help you succeed in your career without losing sight of your personal life and goals:

1) Nurture Relationships

Human connection really is what enriches our lives. And when you focus on nurturing those relationships, it doesn’t really matter if they are strictly professional or more personal. Having people in your court will propel you to success. These treasured relationships are what life is all about, so never sacrifice them. Doing so could actually hurt your success in the long term.

2) Go for Quality Over Quantity

If you want to stay busy, always spinning your wheels, never quite within reach of your professional goals, then focus on churning out a lot of poor-quality work. It will make you look busy, might even get you a promotion, and ensure burnout and frustration.

But if you want true career success without sacrifice, learn to do a few things really well. You’ll have more time, and the results will be more rewarding. You’ll make more impact with less sacrifice.

3) Make Priorities

Truly successful people who never sacrifice family or personal life for their careers understand the power of prioritization. Learn how to recognize what is truly important, and focus on that. Other things can be pushed off to a later date. Because, if everything is important, nothing is.

Now, this means cultivating and exercising your ability to say NO. Sometimes, there will be tasks and responsibilities you must turn down. If you don’t, you’ll soon find your days absolutely packed with things to do, and that’s when burnout sets in.

Determine what things are important, how much you can manage, and do those things well. Everything else, just say no to.

4) Set Boundaries

Boundaries are helpful in drawing lines between career goals and family/personal matters. Maintaining a work-life balance is critical. Be clear and upfront and respectful, and people will usually understand.

This might mean defining set business hours, putting your phone down on vacation, not checking emails when you’re with loved ones, etc. Boundaries help you value your time and energy to focus them into what truly achieves success.

5) Allow Time for Self-Care

Studies actually show that regular self-care reduces stress and improves productivity. So, while it may seem counter-intuitive to take time off now and then, it actually sets you up for success. No need to sacrifice those things that bring you peace and improve mental health. You can actually be more successful without sacrificing this.

Remember, you can succeed in CRE without losing sight of the things you love, the people who mean the most to you, or who you are as a person. Career success without sacrifice is very possible with a proper mindset and by following a few proven principles for balance.

Sources:

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job search slump

Job Search Slump? Here’s What to Do…

So your job search has hit a wall. Every job you’ve applied to hasn’t panned out (or they flat-out ghosted you), and every time you go looking for new opportunities it seems like there’s nothing out there for you.

It’s easy to lose hope and motivation in moments like this. I wouldn’t fault you if you just wanted to check out for a bit. However, if you’re still up for it, there are plenty of things you can do during this slow period to stay in the game, find under-the-radar roles you might be perfect for, and set yourself up for success when the market picks up again.

Job Search Slump

First, is it you or the job market? The job search slump can be caused by two factors: the job market and the job seeker.

While it’s hard to predict exactly when companies hire heavily and when they hold off on expanding their teams, Ricklyn Woods, a Muse career coach with 20 years of experience working in HR and recruiting, says the latter half of the year tends to be a slower period for growth.

Also, fewer job opportunities tend to pop up, and the hiring process often takes longer, over the summer and during holidays when HR or certain departments go on vacation. If you’re job searching during these periods, it could be the job market that’s leading you to come up empty-handed.

If you’ve only just started your job search, you’re likely not in a slump—yet. “Clients that I work with take on average three months to land a job offer,” Woods says. Past that amount of time, however, she’s inclined to believe it’s something the job seeker is doing that’s affecting their prospects, rather than seasonal trends.

For candidates who are making it to the job interview but not getting past the first few rounds, she adds that it’s possible their technique needs work. Maybe you’re coming across as overly anxious, or lack preparedness. Running your application or interview answers by a friend or trusted colleague can give you a sense of whether it’s you that’s holding you back.

Let’s say you’ve done everything right—your resume and cover letter are highly personalized and well written, you go into interviews with concise and confident responses, and overall it feels like you have a good handle on your job search, except for the amount of jobs available to you.

Here are six additional productive things you can do to weed out opportunities and impress hiring managers now and in the future.

1. Circle back with recruiters from old job applications

Think back to roles you applied to months or even a year ago—the ones you felt you were perfect for and even made it to the final round before getting rejected. Did the hiring manager and other members of the team seem to like you? Was it clear you were rejected not because of your skill set or fit, but because someone else was a slightly better candidate, they hired internally, or the role was put on pause or changed course? Chances are there’s an opportunity waiting for you at that company or on that team that hasn’t been considered yet, or will pop up when there’s more budget.

Following up with recruiters you’ve met with in the past is a great way to stay on a company’s radar when hiring picks up again, as well as build valuable connections that could be useful down the road. Guess what? This strategy has worked for me and others in landing jobs after being rejected.

Read More = https://www.themuse.com/advice/slow-job-search-help

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new job anxiety

Overcoming New Job Anxiety

Over the past few years, the U.S. job market has gone bonkers. Just last year, about 4 million Americans changed jobs each month! Maybe you’re one of those people who started a new job recently—or you’re thinking about taking the leap and making a career change. No matter if you found a new role on purpose or embraced the next opportunity after an unexpected layoff, it’s normal to feel anxious about your new job, your new colleagues, your new home—all of it. I call this new job anxiety. If you want to learn effective ways to deal with new job anxiety, keep reading.

Defining New Job Anxiety

New job anxiety is simply your body trying to get your attention about the uncertainty, vulnerability and plain old fear about a new job, new people and new environments. It can feel like worry or dread, or it can feel like a racing heart, racing thoughts or racing speech. It’s important to note that it isn’t an official medical diagnosis—but anxiety is. And anxiety can be triggered by starting a new job. That’s why it’s called new job anxiety.

Whenever you’re heading into the unknown—like a new job—the anxiety you feel is simply your body’s way of keeping you safe and on guard. So, when you think about all that comes with getting a new job—meeting and working with people you don’t know, learning the ropes of a new position, and maybe even moving to an entirely different place for work—it’s normal and completely understandable for you to feel anxiety.

Symptoms of Anxiety

Anxiety after getting a new job is to be expected. Any feelings of nervousness and anticipation in a new job—symptoms of anxiety—can show up in physical, psychological and behavioral ways. What are some of the symptoms of new job anxiety? Signs to look out for include:

  • Imposter syndrome
  • Fatigue
  • Headaches
  • Stomachaches
  • Racing heart
  • Sweaty palms
  • Ringing ears
  • Feeling hot or clammy
  • Tight chest

Maybe you’ve experienced several of these symptoms before or after starting a new job. Again—these symptoms and sensations are normal responses to a new and uncertain situation. And if you’re wondering how long new job anxiety should last, I have good news and bad news. The good news is, there’s no timeline for simply “getting over” the anxiety of working at a new place—it might not last very long. The bad news is, there’s no timeline, so it could also last longer than you expected. For one person, it might last just the first day or week on the job. For someone else, it could take a few months for the new job jitters to ease up enough for them to feel comfortable with their responsibilities and new team (especially if they’re leaving a traumatic job situation, like a hostile work environment).

Read More: https://www.ramseysolutions.com/personal-growth/new-job-anxiety

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icebreakers for virtual meetings

Icebreakers for Virtual Meetings Ideas

The evolution of virtual meetings has fundamentally transformed the way we connect and collaborate. In this new landscape, the traditional water cooler chats and in-person introductions have been replaced by digital interfaces and video calls.

While the convenience of these virtual meetings is undeniable, they sometimes lack the personal touch and camaraderie found in face-to-face interactions.

That’s where icebreakers come in.

In this article, we explore 15 icebreakers for virtual meetings that are ideal for online interactions and offer distinctive avenues for building rapport, encouraging engagement, and creating a positive atmosphere.

Virtual Icebreakers Defined

Icebreakers are short, interactive activities designed to foster connections, alleviate tension, and infuse energy into virtual gatherings.  They serve a similar purpose as traditional in-person icebreakers but are tailored for the digital environment.

Virtual icebreakers help break the initial awkwardness or tension in online meetings and help employees feel more connected, even when not in the same physical location.

Benefits of Icebreakers for Virtual Meetings

Icebreaker games for virtual meetings offer several benefits which can help create a more engaging and productive virtual environment:

  • Foster Connection: Icebreakers help employees get to know each other as individuals. This deeper understanding can lead to stronger connections, empathy, and team cohesion, even when working remotely.
  • Reduce Tension and Anxiety: Virtual meetings can be daunting, especially for introverted or new team members. Icebreakers help create a relaxed and inclusive atmosphere, reducing tension and making everyone feel more at ease.
  • Enhance Engagement: By adding an element of fun and interactivity, icebreakers can motivate employees to actively engage in the meeting, contributing more effectively and staying attentive throughout.
  • Build Trust: Sharing personal stories or participating in activities that require vulnerability can build team members’ trust. This trust is fundamental for collaboration and problem-solving.
  • Improved Communication: Many icebreakers involve communication, which can help improve employees’ virtual communication skills. This is especially beneficial in remote work settings where clear communication is critical.
  • Alleviates Boredom: Virtual meetings can sometimes become monotonous and lead to decreased focus. Icebreakers provide a refreshing break from the routine, helping employees stay alert and engaged.

Read More: https://careersidekick.com/15-icebreakers-for-virtual-meetings/

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daily wins habit

Developing The Daily Wins Habit

“Small wins are a way of practicing how to be more effective, but also how to savor life.” — Charles Duhigg, author of “The Power of Habit”

Whether you’re striving to achieve a big project milestone or simply looking to create a sense of accomplishment in your daily routine, the Daily Wins Habit can help you stay focused, motivated, and on track towards your goals.

What is the Daily Wins Habit?

It is a productivity and goal-setting tool from Agile Results. It involves prioritizing three achievable wins each day, with the aim of channeling your energy and attention towards what truly matters.

By practicing the Daily Wins Habit, you can rise above the noise and distractions of daily life, create clarity in your day, and infuse meaning into your to-do list.

The Daily Wins Habit is a versatile tool that can be applied to all aspects of life, from personal goals to professional projects, and can help you stay focused, motivated, and on track towards your goals.

How To Practice the Daily Wins Habit

I’m going to explain how to do this with email, but you can use pen and paper or any digital notetaking method you prefer.

Here’s how it works:

  1. Each morning, write yourself a new email titled “Today.”
  2. In the email, list your three wins for the day at the top. These should be specific and achievable goals that will help you feel accomplished at the end of the day.  You find your three wins for today, by simply asking yourself, “What are my 3 Wins for Today?”
  3. Below your wins, list any appointments or meetings you have scheduled for the day. This helps you orient yourself to your schedule and gives you a sense of how your day might go.
  4. Next, make a simple to-do list of tasks you need to accomplish that day.
  5. Finally, under a “Reminders” heading, list out anything that’s on your mind that you don’t want to forget.

This process should take no more than 3-5 minutes, but it’s an incredibly effective way to “design your day” and start in a mindful way. By identifying your wins for the day, you’ll have a clear sense of what you want to accomplish, and you’ll be better equipped to deal with distractions and stressors that come up throughout the day.

Even if you never look at the email again, the act of organizing your thoughts and goals for the day can be incredibly empowering. And if you do start to feel overwhelmed, you can always check your email again to remind yourself of your wins and regain your focus.

Read More: https://gettingresults.com/daily-wins-habit/

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trust in the workplace

How To Build Trust In The Workplace

If you’d like your organization to succeed, you must foster mutual trust between all team members. But this is easier said than done. Only 1 out of 5 HR and engagement leaders believe their employees deeply trust company leaders, and 50 percent of employees said they don’t think HR is trustworthy.

Trust is essential for in-person teams and remote workers. Without it, any employee is likely to be less motivated and productive. In fact, workers at high-trust companies report 74 percent less stress, exhibit 50 percent higher productivity, and experience 40 percent less burnout.

How To Build Trust in the Workplace

Here are nine of the best strategies for fostering an environment of trust in the workplace.

Listen First

Your employees are unique individuals who have their own ideas and viewpoints. Ask them to speak their mind, and when they do, genuinely listen. This is the foundation for positive workplace relationships built on mutual understanding and trust.

To improve your listening skills, it’s a good idea to engage in active listening training. This involves making a deliberate effort to ask your employees questions and encourage them to elaborate more so you can truly understand what they’re trying to communicate. There are opportunities to listen every day. For instance, set aside some time in meetings for employees to discuss their work experience and how they’re feeling. Remember that you should be ready to listen to both positive and negative feedback, and that you need to demonstrate you’re open to their feedback whether you agree with it or not.

Request and Act on Feedback

HR professionals and managers can’t be everywhere to capture valuable employee feedback at all times. But employees want a voice in their organization. To help them trust you, do what it takes to capture their feedback and take prompt action.

You should solicit feedback on a continuous basis: only 10 percent of employees are satisfied with yearly requests for feedback, while 64 percent want a way to provide feedback at any time. Look for a feedback solution that incorporates pulse surveys so you can frequently gather input from team members and open an always-on, employee-driven feedback channel like a workplace chatbot.

Once you gather feedback, analyze the results to identify hotspots. You can then act quickly to shore up weak areas before they become serious problems. Be sure to communicate the results to your team promptly and work with them to determine what actions you can take to improve their experience in the workplace. Building a collaborative action plan demonstrates transparency and helps employees feel valued.

Read More: https://www.achievers.com/blog/building-trust-workplace/

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How to Optimize Your LinkedIn Profile for CRE Jobs

The fact is, having a paper resume isn’t enough to be hired in commercial real estate (or any industry, for that matter).

You want recruiters to recommend you? You want companies to notice you? You want to be hired? Then you need to change the way you think of a resume. Because, in a broader sense, your resume is your CV plus your social presence (aka LinkedIn).

Therefore, it’s absolutely essential to maximize the impact of your LinkedIn profile to properly display your fit for the job you want and get you the interview. LinkedIn is jam packed with features and tools to help you stand out as the right candidate.

No, LinkedIn isn’t the whole picture. Yes, you still need to craft a CRE resume that stands out, network, partner with a recruiter, and interview prep. There’s more to a job search than social media. But optimizing your LinkedIn for CRE is without a doubt an essential part of the equation.

So, let’s dive into how to get the most out of it.

1. Headshot

The first impression is always going to be your headshot. We’re visual creatures, and a good headshot is going to get you more clicks than the competition. It should be:

  • Professional
  • Flattering
  • High quality
  • Not a selfie
  • Current

2. Headline

No, this is not where you put your current job title. Yes, that’s what most people do. But your goal isn’t to be like most people; it’s to stand out and craft a LinkedIn profile for the CRE job you want.

It’s the first thing recruiters and hiring managers see. It’s not hid by a see-more button. And it helps categorize your unique value. In short, it’s prime LinkedIn real estate.

Your goal is to aim for a line that combines your current and previous functions and expertise along with the job title you want. Be specific to help identify your specialty. Communicate both what your specialty is and what you offer a prospective company.

In other words, don’t just leave it at “Property Manager.” Instead maybe opt for, “Accomplished Property Manager in Senior Housing Leveraging Tech Systems for Max Results.”

3. Your About Summary

So many commercial real estate professionals get confused at this point. This isn’t where you copy and paste boilerplate about your company, your job description, or your resume. This is where you tell the story of your experience and accomplishments.

List the property and project types you’ve focused on. For example: retail, ground-ups, mixed-use, etc. And don’t stop there! Add the scale and scope of these projects to give employers a better sense of what your baseline experience is.

Any specialties like LIHTC or senior living? What about cold-storage or high-rise office? Where were these projects or assets located?

4.  Network

Yes, you should have a lot of contacts. Doesn’t quality matter? You betcha! But quantity does, too.

Ideally, you’d like recruiters to see that 500+ tag on your profile, but they should at least see you’ve networked with 200 or more professionals in the industry to let them know you’re committed and well nestled in this industry.

Update your status often to stay in the feed and open networking opportunities. Frequent profile updates increase your visibility and search ranking, so check in every week or so to spark conversations.

And join LinkedIn groups, too. These don’t just look good on your profile; they also provide a forum for improvement and advancement in your market. There are several LinkedIn groups every CRE professional should join. So, start plugging in.

5. Categorize Properly

LinkedIn allows you to choose a category that best fits your industry and specialty. Explore the options and select the one that fits best. The names of categories have evolved over the years, and some may still need improvement. But choose the best one for your industry category.

Previously, LinkedIn categorized Commercial Real Estate under “Leasing Non-residential Real Estate.” But there is now an option for “Real Estate” and “Real Estate and Equipment Rental Services.”

6. Expertise

Don’t skip the certifications, education, and experience sections if you want to make LinkedIn work for your CRE job search. State your credentials clearly. If you have a CPA, say so. List any and all previous positions that demonstrate proficiency in your target field. List your honors and awards. Include any CRE-related tech and software experience that may set you apart, such as:

  • Sage
  • Procore
  • Yardi
  • MRI
  • Adobe Suite
  • Lease Matrix
  • Argus

7. Keywords

Don’t forget to set up your LinkedIn profile for CRE recruiters. Keep hiring managers in mind when writing. Sprinkle in keywords associated with your market and industry.

The Recommendations section is a great place to do this, too. One thing that can enhance profile visibility and searchability is recommendations that contain relevant keywords and phrases. It improves your SEO and increases your chances of appearing in relevant search results for your target job.

For those commercial real estate professionals in search of the next advancement, putting the thought and effort into optimizing your LinkedIn for CRE keywords and specialties can make all the difference. With a little thoughtful optimization, you can help recruiters and hiring companies find you, better identify your value, and qualify your expertise in ways that will set you apart and land you the CRE job you’ve been looking for.

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