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Sustainable Building Design Trends Shaping the Future of CRE

Leave a Comment / Blog, Industry Insights

In today’s rapidly evolving world, new, sustainable building design trends are reshaping CRE. These construction methods and sustainable building techniques are rising in popularity and taking center stage in the commercial real estate (CRE) industry.

CRE professionals want to stay ahead of the curve and fully understand the emerging trends that are shaping the future of sustainable buildings and CRE. And it actually pays to stay informed about these industry developments. So, let’s delve into the exciting innovations revolutionizing the CRE landscape and how to better prepare for these trends.

Net-Zero Energy Buildings

One of the most prominent trends in sustainable building design is the rise of net-zero energy buildings. These architectural marvels generate as much energy as they consume, resulting in a minimal carbon footprint.

With advancements in renewable energy sources like solar panels and geothermal systems, net-zero buildings are becoming increasingly feasible and cost-effective. They not only reduce environmental impact but also lead to substantial energy savings for building owners, making them highly attractive from both ecological and economic standpoints.

One building that perfectly demonstrates this sustainable building design trend is The Edge in Amsterdam. This structure is known as the world’s most sustainable office building and incorporates innovative technologies such as solar panels, rainwater harvesting, and intelligent lighting systems to achieve net-zero energy consumption.

Green Roofs

Lately, green roofs have transformed the concrete jungle into urban oases. These eco-friendly rooftop gardens not only provide aesthetic appeal, but also offer a host of other environmental benefits. Green roofs improve air quality, reduce stormwater runoff, enhance insulation, and mitigate the urban heat island effect. And even more exciting, they create inviting spaces for relaxation and socialization, boosting the overall well-being of building occupants.

For example, the Salesforce Tower in San Francisco boasts a stunning green roof that spans an impressive 5.4 acres, contributing to the city’s commitment to sustainability while providing a tranquil retreat for employees. That’s over five acres of growing space crowning just one office building!

Smart Building Technologies

With the advent of the Internet of Things (IoT), smart building technologies are revolutionizing the way commercial properties operate. Part of this move toward sustainable building design trends is the rise of intelligent buildings.

From energy management systems and occupancy sensors to automated climate control and intelligent lighting, these technologies optimize resource utilization, enhance occupant comfort, and streamline building maintenance. By collecting and analyzing data in real-time, smart buildings provide valuable insights for efficient decision-making, leading to significant cost savings and environmental benefits.

Again, The Edge in Amsterdam showcases this principle of smart building, utilizing an array of sensors to monitor and adjust lighting, temperature, and ventilation in real-time, creating a personalized and energy-efficient workspace for its occupants.

Circular Economy Principles

Embracing circular economy principles is another of these emerging sustainable building design trends. Rather than following the traditional linear model of “take-make-dispose,” the circular economy promotes the reuse, recycling, and repurposing of materials.

In other words, buildings designed with circularity in mind are constructed using renewable or recycled materials, incorporating modular and construction techniques that allow for easy disassembly and reconfiguration. This approach not only reduces waste and minimizes resource consumption, but actually fosters a more sustainable and resilient built environment.

The Reversible Experience Center in Eindhoven, Netherlands, is an inspiring example of circular construction. Its modular design allows for components to actually be disassembled and reused in future projects. This creates essentially a closed-loop system that minimizes waste and maximizes resource efficiency.

Competitive Advantages in the CRE Industry

The adoption of these sustainable building design trends provides significant competitive advantages for professionals in the CRE industry.

Companies that prioritize sustainability attract environmentally conscious tenants and investors, positioning themselves as leaders in the market. Furthermore, sustainable buildings often command higher rental rates and lower vacancy rates, translating into better financial performance and improved long-term asset value. Additionally, sustainable practices contribute to a positive corporate image and can attract top talent who are increasingly mindful of environmental responsibility.

CRE professionals must stay informed about the emerging trends in sustainable building design and construction. From net-zero energy buildings and green roofs to smart building technologies and circular economy principles, these emerging innovations are reshaping the future of commercial real estate.

By embracing sustainability, professionals can gain a competitive edge, attract high-value tenants and investors, and contribute to a more environmentally responsible and economically viable built environment.

Remember, the future of commercial real estate lies in creating sustainable spaces that not only meet the needs of today but also safeguard the planet for generations to come. So, let’s embrace these emerging trends, drive positive change, and shape a brighter future for the CRE industry.

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CRE Executives’ Perspectives on Return to Work

Leave a Comment / Blog, Interview Tips

The debate surrounding remote work versus returning to the office has gained significant attention in recent times. Commercial real estate experts, who have a unique perspective on the matter, hold varying opinions on whether or not CRE professionals will need to return to work.

There are certainly different views on the issue, especially when it comes to why companies prefer bringing employees back. Even though managing remote employees can be done effectively, the trend is now to bring them back to the office. We’ll explore a few differing perspectives within the commercial real estate industry and shed light on why some professionals believe that a return to the office is crucial as well as why others could be influenced by a bias against remote work.

Advancement Through Being Present
Sam Zell was a prominent figure in the commercial real estate sector prior to his passing last month. His insights have been highly sought after for many years. Prior to his passing, he weighed in on the issue, strongly supporting the return to the office. Zell dismissed the idea of remote work and stated that young professionals seeking recognition and reward for their efforts must be physically present at work. His assertion was that working from home diminishes productivity, especially when it comes to distractions and the lack of a conducive work environment in a home setting. For him, it’s a simple matter of efficiency.

Zell also highlighted the significance of in-person meetings, emphasizing that genuine discussions occur face-to-face. According to him, statistics indicate that the majority of office spaces, particularly Class A and B, are already in use east of the Mississippi. He questioned the productivity and job security of those working remotely and suggests that the office situation will eventually change.

The perspective he offers emphasizes in-person collaboration and understanding. He concluded that returning to work is inevitable and unavoidable for long-term career success. Advancement in your CRE career depends on how well those in your network know you and how often they see you at work.

Shifts in Norms and Opportunities
The COVID crisis triggered a paradigm shift in remote work. It forced both men and women, parents and non-parents, to adapt to working from home. The sudden shift challenged the notion that remote work was primarily associated with women, providing an opportunity for flexible work arrangements to lose their stigma.

It also revealed that remote work can be beneficial for both employees and employers. Flexibility in work arrangements enables a more diverse and inclusive work environment, allowing individuals of various demographics to thrive. It is crucial for companies to ensure that remote workers are not treated assub-par employees to prevent any disparities in opportunities or career advancement.

These current perspectives of commercial real estate professionals on the return to work and motivation behind that in the US tend to vary, but they offer insights into what the future of CRE work looks like as current industry trends evolve. While industry leaders like Sam Zell have argued for the importance of physical presence for recognition and productivity, other CEOs’ opposition to remote work may stem from other societal pressures. However, the COVID-19 pandemic has opened up possibilities for a more flexible and inclusive work environment, clearly emphasizing the need for ongoing discussions on the future of work.

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5 Ways to Find Your Dream Job

Leave a Comment / Blog, Job Search

As a part of your referral network, let us know how we can help you find your dream job! Here are a few other tips that can complement our efforts to help you find your ideal career.

Ways to Identify Your Dream job:

1. Understand your job search criteria

2. Create a list of jobs that meet your criteria

3. Read the job description thoroughly

4. Customize your resume and cover letter

5. Activate your referral network

Contact Building Careers to learn how we can best help in this process.

Originally published in Entrepreneur.com by Carolyn Sun.

Take a look a the full article for additional resources and links: 5 Ways to Find Your Dream Job https://www.entrepreneur.com/article/248750

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No Response After An Interview? Here’s What You Need To Do…

Leave a Comment / Blog, Interview Tips, Set Yourself Up For Success

Receiving no response after an interview can be confusing, leaving many candidates wondering whether they should initiate contact or keep waiting. Following-up after an interview reaffirms your enthusiasm for the position and reopens the dialog between you and the interviewer. However, responding in the right way is essential for these positive results. Let’s discuss the right way to proceed if you get no response after an interview.

Why Don’t Employers Respond?

Usually, you can consider you have received no response after an interview when the interviewer does not contact you within the timeframe specified at your last meeting. You could receive no response after a final interview or be left waiting for a call back after a preliminary interview.

Steps If You Get Not Response After An Interview

If you hear nothing back after your interview, taking proactive steps can resolve your confusion and ensure your job search progresses. You should take these steps shortly after the timeframe specified by the interviewer has passed. If the interviewer does not suggest when you may hear from them, wait at least a week before initiating the following steps:

1. Email The Interviewer

Sending a follow-up email is a great way to re-establish contact with the interviewer since they can answer it at any time, unlike a telephone call, so it does not seem intrusive. Following-up in line with the timeframe they gave you also shows you are professional and dedicated to pursuing the position.

Your email should be brief, with just one or two paragraphs. It should also be clear and polite. If you have previously corresponded via email, reply to the last message rather than starting a new email thread, so the interviewer can easily refer back to your email history. Proofread your email for errors before sending it to convey professionalism.

If your email goes unanswered, you can send another follow-up email to confirm the employer received the first one. This should be even briefer than your first follow-up email with no more than a single paragraph.

2. Email The Head Of The Department

If you do not receive a response from the interviewer after several attempts, try emailing the head of the department you interviewed for. As this person has a direct interest in filling the position, they may be more willing to respond to your queries. This email should be brief, with just one or two paragraphs, straightforward and polite. It should have a more formal tone than your previous follow-up emails as you may have not met them in your interviewer.

Read More: https://www.indeed.com/career-advice/interviewing/what-to-do-when-you-dont-get-a-response-after-interview

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Critical Corporate Value: Timely Responsiveness

Leave a Comment / Blog, Employers, Set Yourself Up For Success

No doubt, you care about our business and the image you put forth for your customers. But what about prospective employees? What do they think of your company? Have you ever considered the possibility that your level of timely responsiveness to job applicants plays a role in how your business is perceived – and thus, how well you recruit and hire top-quality staff?

It’s no secret that we’re in an employee job market right now. Companies are desperate for help. And no doubt hiring is a big concern for you. But do you prioritize calling back job applicants, scheduling interviews, or updating candidates in the pipeline? Effective communication is an essential value every company must commit to. But even companies that understand this often overlook responsive communication when dealing with potential hires.

The Cost of Neglecting Timely Responsiveness

If following up with prospective employees quickly and consistently is not a top priority for your organization, you could be losing out big. Here are a few reasons responsiveness in business matters:

  • Money: When you fail to move a new hire along or lose out on a top prospect, there are associated opportunity costs like bad hires, open positions, etc.
  • Branding: Because your track record for timely responsiveness will get around, your reputation as an employer of choice is at stake. Failure to respond to candidate questions can signal a lack of respect and damage your recruiting credibility long-term.
  • Blowback: The way you handle job prospects through the application, interview, and negotiation processes often determines how you will be treated. If you find a well-qualified candidate, a great way to minimize the risk of being ghosted by that candidate is timely updates and staying in touch.

Timely Communication Matters

While it may seem harmless to push an email back to next week or drop a resume through the cracks on occasion, it’s not without consequence. Data released by interview scheduling SAAS provider Cronofy shows a lack of timely communication can actually be a significant driver in poor hiring outcomes.

A job search can be a very uncertain and stressful time for professionals. It helps reassure top talent when recruiters or hiring managers reach out regularly, even if only to say, “We’re still waiting on an interview time,” or, “The hiring team is still reviewing your qualifications.” Providing that contact and feedback builds trust in your hiring process, the company, and the decision to pursue this job.

When companies neglect timely responsive communication, statistics show, candidates will go elsewhere. According to Cronofy:

  • 62% of professionals in senior positions report having abandoned an interview journey because of frustration with the interview scheduling process.
  • The interview scheduling experience directly corelates to a prospect’s perception of your company.
  • A full two-thirds of US applicants expect to hear back about an interview within just one week of applying.
  • 18% of job applicants report responsiveness as the top frustration with the hiring process.

Putting Responsiveness into Action

At Building Careers, we’ve seen firsthand the power of implementing timely and responsive communication in recruiting top talent. While partnering with a recruiting firm is critical to effective hiring (especially in such a competitive market), we’ve observed many if not most recruiters ghost candidates at some point in the process.

As such, simply touching base with candidates throughout the week and addressing concerns early on is a clear differentiator in our field. Quality professionals know when they are appreciated. And they know when they’re not. So, when your recruiting partner or hiring team practices timely responsiveness, they set your brand apart from the others.

As a leading recruiter for the CRE space in Southern California, we’ve seen our network and credibility grow among commercial real estate’s top talent. We believe strongly in the values of open communication, constant communication, and timely communication. As a result, our contacts have come to expect real-time feedback and daily check-ins. And because we also emphasize internal responsiveness, our team is more current and helpful along the way.

Hiring rockstar talent that will take your company to the next level means implementing a comfortable hiring experience. And that hiring experience is only as good as its communication. Any friction in this process will negatively impact the potential hire’s perception of your organization and make it more likely you will lose them to a competitor. Alternately, implementing timeliness and responsiveness in all communications will ensure the hiring journey is smooth, positive, and effective.

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How to Build Rapport in the CRE Workplace

Leave a Comment / Ask An Expert, Blog, Interview Tips, Job Search

Regardless of what role you have in the CRE field, the ability to build rapport among your colleagues is crucial. Not only does it help propel your career, but it also lubricates and strengthens team connections and interaction.

However, while this is a skill that comes naturally for some, others must learn how to build these strong connections and affinity. Fortunately, with just a few simple tricks up your sleeve, virtually anyone can build rapport with fellow CRE professionals and co-workers.

What Is Rapport?

One of the cornerstone skills needed in commercial real estate is business communication. And workplace rapport is the technique of opening up more effective communication through relationships and understanding.

Sometimes referred to as a connection or spark, rapport is what makes people more likely to listen to you and give your idea a chance. In this reciprocal relationship, your colleagues better understand your point of view, are more inclined to trust and like you, and will generally feel at ease around you.

This matters so much in a workplace environment, because our own success in business is often dependent upon others. And the success of the company or organization as a whole is dependent upon our ability to collaborate and work together.

Rapport in the office makes these collaborations and interactions more effective and productive. This vital interpersonal communication and business asset allows us to more effectively exchange thoughts and ideas in many aspects of our job. Whether it’s selling, negotiating, interviewing, or any other form of interaction, our ability to build rapport and foster eager cooperation is vital in many scenarios.

Secrets to Workplace Rapport

If you want to improve your ability to build rapport, internalize these techniques. Practice them. Develop them. And then begin implementing them across your workplace interactions as you see your success in communication improve.

1. Actively Listen

Active listening is a powerful communication hack that allows you to better understand those around you so you may better relate to them. By being present in the conversation, looking people in the eye, listening to understand rather than respond, and noticing non-verbal cues, you will become a better listener. In turn, you will better understand the intent behind the words as well as the kind of person you are dealing with.

And here’s the secret: when others feel you have truly heard them, they will like you more.

2. Don’t Overlook Casual Conversation

Especially in a workplace environment, it can be tempting to overlook casual chit chat. After all, this is business. And you don’t want to waste time, yours or theirs. But casual conversation is a powerful lubricator and rapport builder.

If you are interviewing for a job and the interviewer starts with some casual small talk, this is your chance to find commonalities and better relate. If your co-worker drops by to check on a project, mention what you did over the weekend or bring up the game their favorite team just played. If not carried to extremes, these little moments of casual banter are the building blocks of strong relationships and rapport.

3. Spend Quality Time

When appropriate, schedule quality time with workplace contacts. Going to lunch or having a genuine talk in the lunch room can take your casual connections to the next level.

4. Ask Good Questions

Especially early in a relationship or at networking events, your ability to ask creative questions will help you shortcut the relationship building process. Here are some helpful questions to bring up:

  • What subject would you most like to be an expert in?
  • If someone were to say you had a superpower, what would it be?
  • What kind of books do you like reading?
  • What are some skills you learned as a child that you continue to use today?
  • What’s your personality type?
  • What’s your proudest accomplishment?

5. Be Genuine

Nothing can put a damper on a relationship like inauthenticity. If there is a hint of being fake or trying to present yourself in the best light, it will hamper your rapport. Above all, be authentic.

If you can’t find common ground that you are truly interested in, then learn more about an interest of theirs to become genuinely interested in it. Don’t pretend to be the expert, but open yourself up to learning about their passion.

This sets you up for some great questions. And you’ll both learn more about each other in the process.

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Define Transformational Leadership

Leave a Comment / Blog, Employers, Set Yourself Up For Success

Leadership is scary and hard. But leading your team to achieve big, daring goals is one of the most rewarding things you’ll ever do—if you do it well. And that starts with deciding to level up in how you lead. Just like there’s no magic pill for weight loss or better finances, there’s no magic pill to being a leadership expert. You just put one courageous foot in front of the other, day in and day out, getting better and stronger as you go. And using the transformational leadership style will help you shift your mindset to focusing on your team’s ability (not just yours) to get those big, daring wins.

You may be thinking that transformational leadership sounds like corporate mumbo jumbo. However, it’s anything but that. Imagine drama and bureaucracy in your business decreasing so productivity, innovation and creativity can take center stage. Imagine a team of go-getters who are motivated to win every day and enjoy going to work—that’s the culture transformational leadership can create for your business. As you inspire your team to think and work beyond themselves for the greater good, you are on your way to becoming a bona fide transformational leader. Is this really possible? Absolutely.

Define Transformational Leadership

In the words of the Transformer Optimus Prime, “Autobots, transform and roll out!” If only transformation was that simple for us non-autobots, right? But it’s possible to spur on change—and it starts with your leadership.

The idea of a style of leadership that transforms team members, businesses and the world was first introduced in the 1970s by sociologist J.V. Downton. The theory caught fire later that decade when James MacGregor Burns, a leadership expert and historian, wrote Leadership. In this book, James describes transformational leadership as a style where “leaders and followers raise one another to higher levels of motivation and morality.” This style is based on a leader who has built trust and respect with their team—and because of that, they can influence their team to work harder and think smarter to achieve a common goal.

James put a spotlight on a leadership style that increases loyalty, commitment and the ability to accomplish way more than the company and team members thought they could. So, what does a transformational leader look like?

Read More: https://www.ramseysolutions.com/business/what-is-transformational-leadership

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How To Effectively Delegate Tasks

Leave a Comment / Ask An Expert, Blog, Employers, Set Yourself Up For Success

All managers and leaders must master the art to effectively delegate tasks. Understanding how and when to allocate responsibility to others is essential in maintaining a high level of productivity, both on a personal and organizational level. Delegating tasks is also essential for effective leadership.

To learn how to effectively delegate tasks is to build a cohesive and effective team that can meet deadlines. Moreover, knowing when and how to delegate work will reduce your workload, thus improving your well-being at work and boosting your job satisfaction. Unfortunately, many leaders are unsure how to delegate properly or are hesitant to do so.

In this guide, you will discover what delegation really entails, how delegating tasks benefits your team, and how to assign tasks effectively.

The Significance Of Delegating Tasks

A good leader knows how to delegate. When you delegate some of your work, you free up your time and achieve more on a daily basis.

Effective delegation also promotes productivity and good time management within a team by drawing on the existing skill set of its members and allowing them to develop new knowledge and competencies along the way. The result is a more flexible team that can share roles when the need arises.

When you are willing to delegate, you promote an atmosphere of confidence and trust. Your actions send a clear signal: as a leader, you trust your subordinates to achieve desired outcomes. As a result, they will come to think of you as a likeable and effective leader who respects their skills and needs.

Delegation isn’t about barking orders and hoping that your staff falls in line. A manager’s job is to get the very best from those under their supervision and, in doing so, maximize productivity and profit.

Careful delegation helps to identify and capitalize on the unique strengths and weaknesses of the team members. Delegation also boosts employees’ engagement as it proves that the managers are interested in drawing on their talents.

Why Are People Afraid Of Delegating Tasks?

Delegation boosts productivity, but not all managers are willing or able to delegate.[4] Why? Here’re some common reasons:

  • They resent the idea that someone else may get the credit for a project.
  • They are willing to delegate in principle but are afraid their team won’t be able to handle more responsibility.
  • They suspect that their staff is already overworked and feel reluctant to increase their burden.
  • They suspect that it’s simpler and quicker just to do a task themselves.
  • They dislike the idea of letting go of tasks they enjoy doing.
  • They fear that if they delegate responsibility, their manager will conclude that they can’t handle their workload.

Read More: https://www.lifehack.org/688325/how-to-delegate-work-the-definitive-guide-for-successful-leaders

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7 Tips for Career Success in CRE

Leave a Comment / Ask An Expert, Blog, Building Careers, Set Yourself Up For Success

So, you’ve chosen a career in commercial real estate and want to make the most of it. How do you climb that ladder and become the best in your league? How do you ensure career success in your current CRE field?

Regardless of what specialty or focus your career path is in, commercial real estate is a demanding field that requires dedication, commitment, and growth. It is crucial for CRE professionals to be ever-learning, ever-advancing, and ever-evolving for maximum career success and advancement.

Some of these principles hold true for whatever career path you take. Others are especially important in CRE. If you’ve made a commitment to succeed, here are seven tips to help you get the most out of your career.

1. Come Prepared to Learn

Like most professions, working in CRE means learning a variety of skills, information sets, and best practices. But much of what makes you successful now might change in coming years. Therefore, it is imperative that you are prepared to learn on the job, even after you have become well-established in your field.

Continuous learning has been directly tied to success on the job. It enables you to adapt and become multifunctional, engaged, and prepared for the unexpected. In the long run, it positions you to excel in your career and be promoted in time.

2. Cultivate Better Communication

One of the keys to career success in any field is effective business communication. Proactively and effectively communicating with your direct reports and superiors facilitates a more functional workplace and healthier relationships. These in turn directly contribute to your success. Some keys to improving your communication include:

  • Use clarity
  • Err on the side of over communication
  • Be open and honest
  • Emphasize a communication culture

3. Achieve Specific Goals

Especially in the world of commercial real estate, you are not paid just to clock in and clock out. Your career advancement hinges on your ability to identify and achieve goals central to your company’s mission. Your employer will recognize your profitability if you focus on achieving these goals, both long term and short term. And your career will benefit from it.

4. Demonstrate Initiative

If you want to actually go places in your career, take initiative. Your growth, adaptability, work relationships, and overall success depend on you. It’s up to you then to demonstrate initiative to succeed in your career. Some ways to do this include:

  • Ask for guidance
  • Offer help
  • Volunteer
  • Educate yourself
  • Be a cost saver

5. Manage Up

When you manage your boss instead of waiting to be managed, you will become far more valuable and likely to succeed in your career. Really impress your boss by getting to know him or her, avoiding office politics, and bringing solutions rather than just problems to the table. When you are detailed and proactive in solving problems for your managers, your career success will be inevitable.

6. Evaluate Yourself

Rather than waiting for your annual evaluation, be your own evaluator! Identify objectives and goals, and then create a task list to achieve them. At the end of each week, fill out a form or work diary to rate your progress on each of these tasks and overall goals.

You might even consider showing these work logs to your supervisors to see if they agree with your real-time self-evaluations. And doing so will also impress upon them your dedication to progressing and improving in your career.

7. Act

Talk comes cheap. There’s a saying managers used once upon a time: “Show me the baby, don’t tell me about the labor pains.” While this antiquated quip may sound cold, what’s beneath it is an inherent valuation on putting feet to your plans and ideas. When you do what you say, it goes a long way towards building your credibility and long-term prospects for success. When you put in the effort to make real gains, it translates into respect and meaningful contributions at work.

Generating real and tangible career success in CRE has so much more to do with being proactive than being lucky. By following these basic principles and tips, you can climb the ladder and achieve your career goals. It doesn’t matter where you start or what adversity you encounter. You can find fulfillment at work and create the career trajectory you want.

It’s entirely up to you!

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What Is Employee Advocacy?

Leave a Comment / Blog, Employers, Set Yourself Up For Success

Employee advocacy is one of the most effective ways to boost your public image and employee engagement.

Why? Because your employees are already posting about you. Half of all employees share content from or about their employer on social media, and 33% of all employees do so without any prompting.

Sounds great. But without a content strategy to guide them, you have no idea what they’re posting or the ROI of those efforts. With a formal employee advocacy program, you can expand your organic reach by 200% and increase profitability by 23%, among many other benefits.

Keep reading to learn how to build an employee advocacy program that your team will love, and that will contribute to your business results.

Define Employee Advocacy

Employee advocacy is the promotion of an organization by its workforce. Employee advocacy can take many forms, both online and off. But the most common and effective channel is social media advocacy.

Social media advocacy comes down to employees sharing your company’s content on their personal social media accounts. Everything from job postings (and other resources for job seekers), blog articles, and industry resources, to new product launches.

However, employee advocacy can also be original content that offers a glimpse into your company culture. Maybe it’s an Instagram post showing the free lunch spread you brought in last Friday, a special event, or a moment from an average workday.

All these activities can help boost your brand reputation with both customers and potential new recruits.

The Importance Of Employee Advocacy

A recent study found that employee advocacy benefits companies in three key ways:

  • It positively impacts sales due to increased brand awareness and favorable perceptions (“brand sentiment”).
  • It improves staff recruitment, retention, and engagement.
  • It aids in PR crises and issues management.

Read more: https://blog.hootsuite.com/a-6-step-guide-for-creating-an-employee-advocacy-program-for-your-business/

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