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6 customer-backed best practices to reach qualified talent with campaigns

Use these messaging campaign best practices to scale candidate outreach, amplify your brand, and boost engagement.

Effectively recruiting early talent doesn’t mean running campaigns on rinse and repeat. It requires building a pipeline of qualified candidates, telling stories about your company’s brand and culture, and connecting with candidates at multiple touchpoints along their job search journey.

The smartest teams know that to compete and engage Gen Z candidates across platforms, data-driven sourcing strategies are critical.

What are Campaigns on Handshake?

Campaigns on Handshake are your tool to reach the qualified talent you need. Campaigns are one of the tools that Handshake Talent Engagement Suite customers leverage to source early talent at scale. With Campaigns, customers have the ability to:

  • Send unlimited 1:1 messages to specific segments
  • Personalize messages at scale with templates, dynamic variables, and scheduling
  • Dynamically optimize each campaign with AI-powered features to reach talent that is qualified, interested, and likely to apply
  • Automate segment creation with auto-fill segments built into the campaign flow
  • Promote events and generate leads by asking prospective candidates to RSVP

A staggering 96% of students want to receive messages from employers. But they’re not interested in just any message—they’re looking for authentic messages that provide real value. More than 90% say they’re likely to engage with messages that include a specific invitation, whether to apply to a job, attend an event, or learn more about a role.1

To cut through the noise, your sourcing outreach must be highly targeted and deeply relevant.

Read More: https://joinhandshake.com/blog/employers/campaign-best-practices/

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5 Words To Guide Your Job Search

“If you don’t know where you are going, you’ll end up someplace else!” Yogi Berra

“For as he thinks in his heart, so is he.” Proverbs 23:7a. The Hebrew verb translated “thinketh”…means “estimate” or “calculate.” The clause might more accurately be rendered “as one who calculates with himself, so is he,” or “he is like one who is inwardly calculating.”  (Gotquestions.org)

Here at Crossroads Career we try to emphasize the word “Explore” for people who are unemployed or unfilled. The theme behind this emphasis is to encourage people to seek out different opportunities, to not just settle for what they’ve been doing, as we think a crossroads in a career is a terrific time to hear God calling, find the right job, or maximize your potential.

Yet at the same time, we believe an exploration needs to have a direction, a focus, some guidance, and a plan for a person to arrive at the right outcome, humanly speaking. While God can and does show up supernaturally for us, He also expects us to use our brains and experiences to find where we best fit in His plan. So we’ve got to think, estimate, or calculate what actions to take in approaching our exploration.

Figuring Out What’s Next

A few years ago, after close to 16 years at UnitedHealth Group, I exited the company and went through a career transition. For years I had heard and met people who had been on sabbaticals, and not one of them regretted a moment of taking a pause from their career journey to step back, reflect, think, and figure out what could be next.

So I gave myself a four month sabbatical, and as I got started, my good friend Joe Colavito gave me some superb advice. He encouraged me to think about and pick a few words to describe the attributes I wanted in the next gig and my life before I got too far down the road with exploration. As a side bar, you can hear some of Joe’s wisdom he shared with us in this podcast. (Listen HERE).

Read More: https://crossroadscareer.org/5-words-to-guide-your-job-search/

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Why Work-Life Balance in CRE Looks Different Than Other Industries

When most people hear “work-life balance,” they think of predictable schedules, remote flexibility, or protected weekends. In commercial real estate (CRE), balance looks a little different.

That’s because CRE is a broad, relationship-driven industry. Some professionals are on the deal side, where transactions move at unpredictable speeds. Others are in property management, asset management, or corporate functions, where schedules are steadier but client needs can shift unexpectedly. Across roles, balance doesn’t mean clocking out at five every day — it means adapting to the natural rhythms of the industry.

The Nature of Balance in CRE

Unlike industries with fixed project cycles, CRE often follows the pace of people, properties, and the market.

  • Different Paces by Role: An acquisitions professional may have intense stretches during deal closings, while property managers may face spikes around tenant issues or budgeting cycles.
  • Client-Driven Schedules: Responsiveness is part of the job — whether to tenants, investors, or partners. Balance requires factoring in other people’s timelines, not just your own.
  • Market Cycles: External factors — interest rates, development timelines, or leasing velocity — can temporarily change workloads, then ease once projects stabilize.

A 2023 survey of CRE professionals found that nearly 40% work 46–55 hours per week, while another 30% reported closer to 36–45 hours — reflecting that some functions demand more flexibility than others.

Rethinking Balance in CRE

1. Focus on Flexibility, Not Rigidity
Balance in CRE rarely comes from a strict 9-to-5. Instead, it comes from adjusting your schedule to meet demands while still protecting personal priorities. For example: taking an evening investor call but starting your next day later, or attending a networking event midweek but blocking Friday afternoon for family.

2. Prioritize Quality of Time
Because hours can shift, the quality of personal time matters more than the quantity. Turning off notifications at dinner or reserving one uninterrupted weekend day can create more meaningful rest than simply clocking hours.

3. Use Industry Cycles to Your Advantage
Every CRE role has busy and quiet seasons — deal flow peaks, leasing cycles, or year-end reporting. Proactively use slower stretches to recharge, pursue professional development, or carve out extra personal time.

Practical Steps for Professionals

Set Thoughtful Boundaries
It’s unrealistic in CRE to say, “I’ll never answer after 6.” But it is realistic to block out certain non-negotiables — like mornings for a workout, Sunday mornings with family, or email-free dinners. Communicate these clearly and consistently.

Lean on Your Team
CRE is collaborative. Strong teams mean you don’t always have to be “on.” Agree on coverage during busy stretches so no single person burns out.

Invest in Well-Being Like You Would a Deal
You wouldn’t run a deal without a budget or a timeline. Treat your health the same way: schedule rest, exercise, or downtime as seriously as a client meeting. Many top performers block it directly on their calendars.

Reframe Flexibility as an Advantage
Unlike industries tied to a desk, CRE often offers variety — property tours, investor lunches, or client meetings outside the office. When viewed positively, this flexibility can be a perk, not a burden.

A New Definition of Balance

In CRE, balance isn’t about fewer hours or working remotely three days a week. It’s about adaptability — knowing when to push through high-demand cycles and when to pull back to recharge. It’s about focusing on quality of personal time, leveraging team support, and reframing flexibility as part of the reward of the career.

The bottom line: balance in CRE doesn’t look like it does in other industries — and that’s not a weakness. Done right, it’s a strength. Professionals who master this fluid approach often find themselves not only thriving in their careers, but also living fuller, more sustainable lives.

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The Dangers of Performative Productivity

We all know that person who is OH SO BUSY. They’re always making a show of staying late, answering emails at all hours of the night, trying desperately to prove they’re indispensable.

This kind of “performative productivity” is not only annoying to outsiders, it’s dangerous for the person engaging in it.

If you’ve ever fallen victim to this trap, it’s worth a few minutes of your time to evaluate your actions, understand what might be causing them, and explore the potentially counterproductive consequences.

When Working Hard Becomes a Performance

Performative productivity isn’t just about being busy. It’s about making sure others see you being busy. Over time, it can quietly chip away at your well-being and your credibility.

In many professional environments, perception can feel like everything. You may find yourself sending late-night emails, chiming in during every meeting, or reacting to messages instantly—not because it’s the most effective use of your time, but because it signals that you’re “on it.” You’re valuable. You belong.

That’s the trap of performative productivity. It’s not about truly managing your work in an effective or efficient way—it’s about making sure others believe you’re pulling your weight. For many professionals, especially those navigating complex organizational dynamics, this becomes a survival strategy: a way to justify their role, secure their reputation, and signal commitment.

Read More: https://eatyourcareer.com/2025/05/dangers-performative-productivity/

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How to Think Like an Executive (Even If You’re Not One)

When clients ask me what separates the people who advance from the ones who plateau, I often answer with one word: perspective. The professionals who rise tend to look beyond their immediate responsibilities and start thinking in terms of the whole business. They ask different questions. They measure different outcomes. And they position their work in alignment with broader strategic goals—even if no one explicitly asked them to.

Thinking like an executive isn’t about playing office politics or chasing promotions. It’s about developing a new way of seeing: across silos, through systems, and into the future. That kind of thinking doesn’t require a specific role or title. It requires intentionality, curiosity, and a shift in mental altitude.

Start With Curiosity, Not Control

Executives don’t always know more—they just ask better questions. If you’re serious about building strategic thinking, begin with curiosity. Ask why your department does things the way it does. Ask how your work affects other teams, customers, or costs. Ask what would happen if a process were removed or redesigned. Executives constantly scan for friction, inefficiency, and opportunity. You can, too.

I once coached a mid-level manager who transformed her standing in the company simply by becoming more curious about the business model. She started attending investor calls. She read quarterly reports. She began connecting the dots between decisions and outcomes, and people noticed. More importantly, her insights got sharper with time and practice.

Read More: https://eatyourcareer.com/2025/09/how-to-think-like-an-executive-even-if-youre-not-one/

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What Your Job Won’t Teach You: The Soft Skills CRE Professionals Need to Master

In commercial real estate (CRE), technical knowledge is the foundation. You can’t succeed without understanding underwriting, market analysis, or deal structures. But ask any seasoned professional what separates the good from the great, and they’ll point to something else entirely: soft skills.

Unlike cap rates or pro formas, soft skills aren’t taught in school or necessarily learned on the job. They’re developed through experience, reflection, and often trial and error. And in an industry that revolves around people as much as properties, these skills can determine the trajectory of your career.

Here are the essential soft skills every CRE professional should master — the ones your job won’t necessarily teach you.

1. Communication That Builds Trust

Technical expertise opens doors, but communication keeps them open. Whether you’re presenting an investment memo, leading a team, or negotiating with a tenant, your ability to convey complex ideas simply and clearly matters.

Strong communicators in CRE don’t just talk — they listen. Active listening builds trust with clients, colleagues, and investors. It shows you understand their priorities, not just your own. If you can take complicated financial analysis and translate it into straightforward insights, you’ll quickly stand out as someone others rely on.

2. Negotiation Beyond the Numbers

Negotiation is at the heart of commercial real estate. From acquisitions to leasing to financing, your ability to align interests and find solutions is critical. But successful negotiation isn’t just about winning — it’s about creating value for all parties.

The best negotiators balance firmness with flexibility. They understand when to hold ground and when to compromise. They anticipate what the other side values most and use that knowledge to craft agreements where everyone walks away satisfied. That approach not only closes deals but also lays the groundwork for future relationships.

3. Leadership That Inspires Confidence

Leadership in CRE doesn’t always mean managing a team. It can also mean leading a deal, guiding a client, or being the calm voice in a turbulent market. True leaders inspire confidence in those around them by demonstrating integrity, accountability, and resilience.

The industry is fast-paced and often unpredictable. When interest rates shift, projects stall, or markets soften, professionals who can steady the ship — motivating others and keeping focus on solutions — are invaluable. Cultivating leadership skills will ensure you’re not just following the market, but helping to shape it.

4. Adaptability in a Changing Market

Economic cycles, regulatory changes, and technological innovations are constants in CRE. Professionals who cling only to what they know risk falling behind. The most successful players stay adaptable.

Adaptability isn’t just about reacting to change — it’s about anticipating it. It’s the ability to approach challenges with an open mind, pivot when necessary, and embrace new tools and perspectives. As artificial intelligence and proptech reshape the industry, adaptability will increasingly be a competitive advantage.

5. Emotional Intelligence (EQ)

While IQ and technical acumen get you in the door, EQ determines how far you’ll go. Emotional intelligence — the ability to recognize, manage, and influence emotions in yourself and others — plays a central role in relationship-driven industries like CRE.

High-EQ professionals excel at reading the room, navigating conflicts, and building rapport. They’re empathetic without being passive, assertive without being overbearing. In an environment where trust and relationships are everything, EQ is the differentiator.

Why These Skills Matter More Than Ever

In today’s CRE environment, transactions are increasingly complex and teams more collaborative. A great underwriter or analyst can run the numbers — but the professionals who rise are those who can bring people together, explain the “why” behind the numbers, and lead through uncertainty.

The truth is, technical skills can be learned. But soft skills must be cultivated. They come with self-awareness, mentorship, and practice. And they’ll determine not just whether you succeed in a role, but how far you advance in your career.

Conclusion: Building the Full Toolkit

Your job may teach you how to model cash flows or structure deals, but it won’t necessarily teach you how to negotiate a win-win agreement, rally a team under pressure, or build trust with a skeptical investor. Those skills are yours to develop — and they’re what will separate you from the competition.

If you want to future-proof your CRE career, start by mastering the fundamentals that don’t appear on your resume. In an industry built on relationships and resilience, your soft skills will be your strongest asset.

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Be a Good Meeting Participant

We spend a lot of time in meetings. I don’t know the exact number of hours. I’ve seen statistics ranging from 3 hours a week all the way up to 23 hours a week. Regardless, it’s a lot. 

Of course, it feels even longer when the meeting could have just been an email. Or when the person leading the meeting is doing a poor job of it. Organizations should put an emphasis on providing training to people who will be asked to lead a meeting. One of the nicest compliments you can get is “That was an excellent meeting!”.

But I don’t want to talk about leading meetings today. Except from the standpoint that when someone leads a meeting well, it helps with participation. Which is the whole purpose of a meeting. Otherwise, you’re just talking at people

Participants have a role in the meeting. It could be beneficial to think about how to be a good meeting participant. 

Do your prework. Participants should review the meeting agenda and think about those topics that they want to discuss. This isn’t about adding new items to the agenda. (Side note: If you do want to add something, the time to do that is before the meeting starts.) But if there’s something on the agenda that you need to think about or some information you want to gather prior to the meeting … this is the time to do it. Come to the meeting prepared.

Read More: https://www.hrbartender.com/2025/leadership-and-management/be-good-meeting-participant/

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How to Answer “What Motivates You?” – With Examples

Do you know how to answer the “What motivates you?” interview question in a truly compelling way?

When a recruiter or hiring manager asks the common “What motivates you?” interview question, it may seem like one of those simple questions that should be easy to answer. However, if you’re not prepared or have never taken the time to consider your own motivations, you may find yourself struggling to come up with a compelling response. Unfortunately, your inability to quickly respond to this simple question could leave the interviewer with doubts about your candidacy.

In this article, we’ll explain why interviewers ask the “What motivates you?” interview question and provide some tips to help you prepare your response. We’ll also include some great example answers that you can customize to ensure that you’re always ready to respond to questions about your motivation.

Read More: https://topresume.com/career-advice/how-to-answer-what-motivates-you-with-examples

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The 15 Career Books That Successful People Love

What books do the most successful people read?

Not to be rude, but I am not reading a biography about Elon Musk. When I set out to research the books most loved by successful people, I found a lot of lists written by successful white men in business.

As I pored through the lists—some would feature nine books, and some would list over 30—I kept seeing the same books by the same white men. Beyond that, there were so many books about war, power, and the pursuit of massive amounts of money. It all felt so…masculine. 

I’m sure Walter Isaacson’s book about Steve Jobs is incredible, but I’m tired of reading the same story. There’s also a lot of weight regarding the word “successful.” I know that success goes hand in hand with money, power, and more money.

However, I am also disinterested in Jeff Bezos’ favorite books because nothing is relatable about a billionaire’s perception of success. How could I compile a list of books that were inspirational, aspirational, and also relatable? 

Read More: https://www.careercontessa.com/advice/books-successful-people-read/

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How To Protect Your Career Heart From Being Broken

We all know what it feels like to experience a broken heart, but what does it mean to be heartbroken over your career?

Career heartbreak is more than disappointment with your current job. Satisfaction in a career is deeply rooted in the sense of self and how you identify with your role or with your industry. When people become disillusioned with the careers they have chosen and developed, they may feel that their career heart is broken.

While it might sound like an exaggerated term, this disillusionment is a visceral experience, something you feel in a physically or somatically. Emotions play a big role in this connection of body and mind, and they are entangled throughout the lifespan of our careers.

The Four Stages Of Emotional Career Development

A 2023 study out of the Copenhagen Business School uncovered four distinct emotional stages in the career lifecycle of lawyers on the partner track.

The first stage is one of anticipation and excitement, where early career lawyers have optimism, positive emotions, and high aspirations as they embark on their careers.

Next comes fear and anxiety as they are being considered for promotion to partnership, accompanied by uncertainty and anticipation of potential failure.

Read More: https://www.forbes.com/sites/melissawheeler/2025/06/26/how-to-protect-your-career-heart-from-being-broken/

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