If you’re looking for job posting tips to ensure your CRE job post brings in only the most qualified candidates, then this is for you. Because it’s a crowded job market out there. And hiring the wrong person can cost you. Unlock the secret to strategic job posting with the tips we reveal below.
It all starts with creating the right job post. But most companies have to revise their job posting after publishing it. Why? Obviously, they didn’t get it right the first time. And apparently, they weren’t attracting the right talent.
So, here are 10 tips to nail that job listing and get resumes only from the most qualified and talented leads out there. Every one of them is guaranteed to improve the quality of your results.
1. Write Clearly.
Now is not the time to use fun buzzwords that don’t tell prospects much about what is actually required for the position or what the role entails. Be clear, concise, and descriptive. Looking for someone with experience in multi-family? Then state how important this point is.
2. Include Compensation.
It’s the elephant in the room. No one wants to list salary specifics. Yet it’s the #1 most important distinguisher to serious job applicants. So at least state a clear range and what the benefits entail. Of course this is all negotiable. But list some numbers to filter out candidates who would be a waste of your time.
3. Create an Employment Value Proposition.
What is an employment value proposition (EVP)? In short, it’s the sum total of the value that your organization can provide to potential employees. Everything that makes your organization an attractive place to work – from the salary to workplace culture to employee development and team building opportunities – your EVP is a statement that attracts qualified professionals of similar personalities and value sets.
It’s one of the most overlooked job posting tips, but including a clear EVP will automatically draw the right kind of candidates and convince them of the value of committing their time and energy to your team.
4. Help candidates Self-Assess.
Think about it. If you give candidates the right tools within the job posting to assess their fit, you avoid having to filter out unwanted resumes later on. A good job posting saves resources for both your company and the candidates by giving specific markers to gauge if they are a good fit or not.
5. Use the Right Keywords.
Everything is all about the algorithms these days. Technology has reshaped CRE as well as the way we find CRE professionals. If you want your advertisement for this job to land in front of the right people, make sure it corresponds to the same keywords your ideal candidate is searching right now. All the other CRE job posting tips are worthless if your ad doesn’t get seen by the right people.
6. Ask for Help from a Similar Employee
No one ever thinks of this. But why not get help writing the job post from someone already working in the same role or who has the same basic skill set? Ask them to think about what attracts them and what to include in the post. Because they’ll know more than anyone what skills are needed.
7. Format.
Break up text blocks by using sub headers and only 1-3 sentences per paragraph. Clearly define the sections, and consider adding translations for diversity.
8. Prioritize Company Culture/Personality.
Among the most important job posting tips is that new hires who are a good cultural or personality fit tend to perform better than those with the right skills. The saying goes, hire for attitude, train for skills. Put your company vibe out there in the job post and be specific about the kind of personality that will fit best. Your vibe will attract your tribe.
9. Include Multimedia.
This isn’t just a job description. It’s an advertisement meant to motivate and attract the right talent for your opening. Include eye-catching graphics and video to show off perks and employee experiences. Images of the property and team consistently rank among the top factors candidates look for in a new job.
10. Talk About Onboarding.
It might seem like jumping ahead in the process, but candidates who are committed to success want to know they will be appreciated and fully utilized. In the job posting, include information about your onboarding and new-hire integration process.
In all of these, remember that you can spend the time sorting through and screening dozens of resumes to find one or two worth interviewing – or you can spend that time crafting a strategic job post that will self-screen and automatically bring the right candidates to you. Starting your hiring search right is up to you.
Sources:
- The Cost of a Bad Hire and How to Get it Right | Building Careers, LLC (buildingrecareers.com)
- Actionable Steps to Establish an Employment Value Proposition | Building Careers (buildingrecareers.com)
- How Technology is Reshaping CRE – Building Careers (buildingrecareers.com)
- Hire for Attitude, Train for Skill (hbr.org)
- 10 Steps to Effectively Onboard CRE Hires – Building Careers (buildingrecareers.com)
- Career Opportunities | Hcareers
- How to write an effective job posting to attract the best talent (testgorilla.com)