Marketing Manager
San Diego, CA
A Southern California-based CRE investor with a diversified national platform is looking for a Marketing Manager to create a cohesive brand strategy and run point on creating and implementing marketing and business development strategies, developing the brand and strategic position of the company, strengthening the company’s brand awareness and exposure, and managing the region’s overall marketing operation.
Responsibilities
Investor Relations
- Develop/maintain template for investor updates
- Establish frequency
- Establish communication criteria
- Primary content writer for ad hoc investor updates
- Oversee Investment Management Consultant
- Main Investment Management contact for enhancements
- Receives all investor inquiries and ensures timely response
PR
- Acquisition/Disposition press releases
- Identify speaking opportunities
- Maintain speaker sheets
- Develop communication plans
- Development/property specific
- New Hire Announcements/Press Release
- Manage Linked In and other social media platforms
- Develop monthly content calendar
Marketing
- Brand Management/Promotion
- Create communication plan
- Property level branding
- Design Brixton Swag
- Manages holiday gifting program
- Manages broker gifting program
- Creating/maintaining toolkit
- Stationary
- Presentation templates
- 1 pagers – performance
- Website maintenance/updates
- Quarterly Newsletter (content provided by others)
- Write copy for company wide internal communications
- Perform ad-hoc work: peer benchmarking, company-wide internal presentations
- Support the planning, logistics and execution of key events such as IMN, ICSC, etc.
Requirements
- 5+ years of marketing experience and experience managing 3rd parties;
- Bachelor’s Degree;
- Must be highly proficient in Microsoft Office suite including Outlook, Word, Excel and PowerPoint;
- Must be highly proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop);
- Experience with web hosting software and CMS (i.e. WordPress);
- Excellent oral and written communication skills;
- Excellent leadership and team development skills;
- Ability to thrive in a collaborative environment;
- Ability to handle multiple tasks with strong organizational skills;
- Detail oriented with independent work ethic;
- Ability to grasp new concepts quickly.