Use these messaging campaign best practices to scale candidate outreach, amplify your brand, and boost engagement.
Effectively recruiting early talent doesn’t mean running campaigns on rinse and repeat. It requires building a pipeline of qualified candidates, telling stories about your company’s brand and culture, and connecting with candidates at multiple touchpoints along their job search journey.
The smartest teams know that to compete and engage Gen Z candidates across platforms, data-driven sourcing strategies are critical.
What are Campaigns on Handshake?
Campaigns on Handshake are your tool to reach the qualified talent you need. Campaigns are one of the tools that Handshake Talent Engagement Suite customers leverage to source early talent at scale. With Campaigns, customers have the ability to:
- Send unlimited 1:1 messages to specific segments
- Personalize messages at scale with templates, dynamic variables, and scheduling
- Dynamically optimize each campaign with AI-powered features to reach talent that is qualified, interested, and likely to apply
- Automate segment creation with auto-fill segments built into the campaign flow
- Promote events and generate leads by asking prospective candidates to RSVP
A staggering 96% of students want to receive messages from employers. But they’re not interested in just any message—they’re looking for authentic messages that provide real value. More than 90% say they’re likely to engage with messages that include a specific invitation, whether to apply to a job, attend an event, or learn more about a role.1
To cut through the noise, your sourcing outreach must be highly targeted and deeply relevant.
Read More: https://joinhandshake.com/blog/employers/campaign-best-practices/