Unlock the metrics that help you understand your funnel, optimize recruiting, and drive ROI
Recruiters do more than fill seats. They build the teams that shape your company’s future.
This critical work deserves better metrics. So that when someone asks, “Why isn’t this role filled yet?” you can answer with precision, not guesswork. You need metrics that can help you show what’s working—especially when resources are tight.
But in a market where recruiters are asked to do more with less, proving that impact takes a collaborative, full-funnel, data-driven strategy.
To help you do that, here are some of the most essential recruiting metrics to track throughout your hiring funnel—and show the business where you deserve some kudos, and where you might need some support.
10 essential recruiting metrics to track this season
High-performing talent teams analyze every stage of the candidate journey. Understanding your hiring funnel helps you make smarter decisions and maximize impact.
Top of funnel: Brand & reach
1. Legacy vs. reach school mix
Are you expanding access or staying in your comfort zone?
2. Employer brand engagement (impressions and engagement rates)
Are students interacting with your story on social channels, scrolling past it, or not seeing your brand at all?
Middle of funnel: Engagement & nurture
3. Candidate touchpoints
Are you building on each touchpoint and staying top of mind through events, messages, and brand views?
4. Renege data
Are accepted offers slipping through due to lack of engagement post-offer?
5. Event ROI
Are you overspending, underspending, or still unsure about the formats that convert best?
Read More: https://joinhandshake.com/blog/employers/essential-recruiting-metrics-to-track/