Building Career Growth Opportunities to Attract Gen Z Employees

career growth opportunities

When it comes to attracting the new generation of talent, Gen Z has some pretty big demands. From salaries that start at six-figures to having the ability to work from anywhere in the world, Gen Z is redefining the way employers approach talent acquisition and retention.

Make no mistake—this generation is one that is motivated to find meaningful, long-lasting careers and understands that it won’t be handed to them without first putting in the necessary work. For employers looking to hire these up-and-comers, learn why providing career growth opportunities can help drive your Gen Z talent acquisition efforts.

What New Grads Want From Their First Jobs

Gen Z may have a long way to go up the career ladder, but they know they won’t rise unless they are given opportunities to learn and grow within their careers. When it comes to securing their first job out of college, finding a company that provides job training, career coaching, and room to grow is incredibly important to them. In fact, Monster’s 2023 State of the Graduate report found that 54% of new grads would turn down a job at a company that doesn’t offer career growth opportunities (up 33% from 2022).

This Generation Won’t Wait Around Long

As the first fully digital native generation, Gen Z has grown up with virtually everything at their fingertips. For instance, they’ve never had to wait for dial-up internet; they simply open their smartphone and are instantly online. Just like they don’t have to watch ads on TV or listen to a sitcom’s intro song; they press “skip” and immediately start binge-watching their favorite show. It’s no wonder, then, that when it comes to their careers, Gen Z doesn’t want to wait for growth and advancement opportunities to come around—they want them now. According to Monster’s State of the Graduate report, 37% of recent college graduates said the most important aspect of a job is immediate growth and advancement opportunities.

Providing Career Development and Learning Opportunities

Fortunately, there are a number of ways to provide growth and learning opportunities not just to Gen Z, but to all employees within an organization, many of which can be free or of low cost to employers. “Mentorship is one, and it’s so important for underrepresented demographics,” says Ursula Mead, CEO of InHerSight, a company-reviews platform for women. “Our data shows that if ‘you can’t see it, you can’t be it’ remains true, especially for young women considering futures in leadership positions. Other learning opportunities include cross-training, job shadowing, stipends for certifications, career coaching, tuition and conference reimbursement, subscriptions to learning platforms, etc.”. Mead also adds that mental health resources are a good sibling benefit to learning opportunities because they can help employees, especially young employees, deal with stress and prevent burnout early on.

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